For gift, lifestyle and beauty stores
Small, giftable characters that keep your store feeling new
Cute characters and your shoppers overlap almost completely. Officially licensed Sanrio, Stitch, Chiikawa and Pokémon keychains and blind boxes sit beside candles, stationery and skincare, and give regulars a reason to check what's new.
Why it sells
Why gift, lifestyle & beauty boutiques carry SuPlushies
Impulse at the register
Keychains and blind boxes are low price, high recognition, and need no explanation.
Gifts that photograph well
Sanrio and Chiikawa goods are made to be shared, and they bring social shoppers through your door.
A whole section, curated
For multi-location stores we can supply and refresh the full toy section so your team doesn't chase trends.
What to stock
Start with these
Keychains & bag charms
Sanrio, Stitch, Chiikawa and more.
Blind boxes
Counter displays that refresh every month.
Plush
8 to 20 inch character plush for gifting.
Popular licenses for your shoppers: Hello Kitty, Kuromi, Cinnamoroll, My Melody, Pochacco, Stitch, Chiikawa, Mofusand, Miffy, Rilakkuma, Line Dog.
How it works
From hello to first order
- Tell us about your store. Two minutes, no commitment.
- Get the price list. Approved accounts receive pricing, case packs and current availability within 1–2 business days.
- Order and restock. We ship from New York stock by courier, with a UPC on every item.
Prefer to talk? Email su@suplushies.com or book a visit to our Maspeth, NY showroom (by appointment).
Questions
Frequently asked
We're not a toy store. Does this work for us?
Yes. Many beauty, gift and lifestyle stores now carry a small toy section. Start with a keychain wall or one blind box display by the register.
Can you supply all our locations?
Yes. We work with multi-location retailers as the single supplier for their toy sections, choosing the assortment and refreshing it as trends change.
Is everything licensed?
Yes. Everything is officially licensed, and we confirm what's licensed for your market when we quote.
Ready to see pricing?
Officially licensed. Offices in the US and China. Wholesale only.