Who we supply
If your shoppers love characters, trending toys belong in your store
SuPlushies is a wholesale distributor of licensed trending toys. We supply chains and independents, brick-and-mortar and online, across the US. Here's how different kinds of stores use our assortment.
Trending toy and pop-culture stores
Mall and street-front toy shops
Your shoppers come in asking for whatever went viral this week. We follow what collectors are chasing in Asia and the US, so new series reach your shelves while they're still hot.
What sells
- Blind boxes by the display
- Character plush in several sizes
- Limited and anniversary series
Merchandising tip
Rotate a "new this week" endcap. It gives regulars a reason to stop in every visit.
Beauty and lifestyle stores
K-beauty, cosmetics and lifestyle chains
Cute characters and beauty shoppers overlap almost completely. Many beauty chains now run a toy section, and we can supply the whole thing, curated and refreshed so your team doesn't have to chase trends.
What sells
- Plush keychains and bag charms
- Sanrio and Chiikawa
- Checkout-counter blind boxes
Merchandising tip
Merchandise bag charms beside handbags and pouches. They sell as an add-on, not a separate trip.
Video game stores
Independent and multi-location game retailers
Gamers and anime fans are the same customer. Plush, figures and blind boxes from the series they already love raise basket size without taking space from games.
What sells
- Pokémon figures and plush
- Naruto, Jujutsu Kaisen and other anime
- Trading cards and collection sets
Merchandising tip
Put blind boxes at the register and figures in the display case next to the matching game.
Trading card and hobby shops
Card shops, game stores and hobby retailers
Your customers already collect. Blind boxes and figures scratch the same itch as a booster pack, and they sell to the friends and parents who come along.
What sells
- Pokémon card packs and collection sets
- Vinyl figure blind boxes
- Display figures
Merchandising tip
A blind box display beside the card counter turns waiting time into a second sale.
Claw machine operators, arcades and entertainment centers
Prize merchandise for claw and crane games
Players chase prizes they recognize. Licensed character plush in prize-friendly sizes keeps machines played and gives your redemption counter something people want.
What sells
- 8-inch character plush
- Plush keychains for small machines
- Large plush as top prizes
Merchandising tip
Mix one big, eye-catching plush in every machine with a bed of smaller ones. It lifts plays.
Gift, apparel and lifestyle boutiques
Trend apparel stores and gift shops that sell more than clothes
Stores that sell a lifestyle, not just a product, use small, giftable items to keep the store feeling new. Our keychains and blind boxes fit beside candles, stationery and accessories.
What sells
- Miffy, Sanrio and designer-toy lines
- Bag charms
- Gift-ready plush
Merchandising tip
Group a few characters by color story with your other merchandise rather than in a separate toy corner.
Bookstores and comic shops
Manga, comics and book retailers
Manga readers want to take the story home. Character goods from the series on your shelves are a natural add-on, especially for anime with a new season out.
What sells
- Frieren, Naruto, One Piece and more
- Plush blind boxes
- Keychains
Merchandising tip
Shelve character goods next to volume one of the matching series.
Museum, zoo and aquarium gift shops
Attraction and destination retail
Visitors want a souvenir that feels special. Animal characters and our own Mighty Su line, a story about animals from different lands sharing one home, fit naturally.
What sells
- Animal plush and keychains
- Mighty Su (coming to retail partners first)
Merchandising tip
Price a keychain tier for kids spending their own money. It's often the first thing they buy.
Boba, dessert and café counters
Counter displays for food and drink shops
Customers wait a few minutes for every order. A small blind box display by the register earns from that wait, and it suits the cute, shareable feel of many dessert shops.
What sells
- Blind boxes by the display
- Plush keychains
- Small figure series
Merchandising tip
Start with one display of a single best-selling series and reorder as it moves.
Online stores and marketplace sellers
Shopify, marketplace and social-commerce sellers
If you sell online, you need product that's in demand and easy to list. Every item comes with a UPC, and our catalog photos give you a head start on listings.
What sells
- Trending blind box series
- Pokémon and Sanrio
- Full sets for collectors
Merchandising tip
List full sets alongside singles. Collectors who don't want duplicates will pay for the set.
Convenience, pharmacy and checkout lanes
High-traffic stores with impulse space
Keychains and small blind boxes are made for the last few feet before the register: low price, high recognition, no explanation needed.
What sells
- Plush and vinyl keychains
- Low-price blind bags
- Foam stickers
Merchandising tip
A hanging clip strip of keychains needs almost no floor space.
Are your products licensed?
Yes. Everything we carry is officially licensed and cleared for distribution in the United States. Many of our lines are distributed exclusively by SuPlushies in the US.
Who can buy from SuPlushies?
We sell wholesale to retailers: brick-and-mortar stores, chains and online sellers. We don't sell to individual shoppers, but they can find a store that carries us on our store finder.
How do I get wholesale pricing?
Apply for a wholesale account. Once you're approved, usually within 1–2 business days, we send our price list with case packs and current availability.
What kinds of products do you carry?
Blind boxes, character plush from 4 to 20 inches, plush and vinyl keychains, display figures, trading cards and stickers, from Pokémon, Sanrio, Disney, popular anime and designer-toy brands.
Where do you ship from?
We ship from the United States, so there are no import delays or customs paperwork for you.
Can you supply a whole toy section for a chain?
Yes. We work with multi-location retailers as the single supplier for their toy sections, choosing the assortment and refreshing it as trends change.
Don't see your kind of store?
If you have customers and shelf space, we can probably help. Tell us about your store.