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The Mighty Su Journal

Every family has a worrier, a workhorse, a giver and a drama queen. We write about the people we live and work with, and the research behind how families, friendships and belonging really work, through the nine characters of The Family Zoo.

New articles regularly. Not sure who you are? Take the character quiz.

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All · 3Meet the family · 1Belonging · 1Culture & trends · 1

Belonging

Half of Adults Say They're Lonely. Here's What the Family Zoo Knows About Belonging

About half of US adults report loneliness. Belonging rarely arrives all at once. It's built, one ordinary day at a time.

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Meet the family

Every Family Has a Workhorse. Here's Why They Won't Sit Down, and How to Help

The first one up and the last to rest. New time-use data shows who carries the household load, and why asking for help is harder than it looks.

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Culture & trends

Why Grown-Ups Are Buying Blind Boxes, and What It Says About Us

Adults are now the fastest-growing toy buyers and collectibles jumped 32% worldwide. The reason has less to do with toys than with feelings.

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